Hotel Revenue Management

EVOTEL is a leader in hotel revenue management, and with our remote revenue management consulting services we help independent hotels increase their financial performance.

Our hotel yield and revenue outsourcing specialists implement EVOTELs’ innovative and proven methodology to grow the RevPar and GopPar results of your hotel.

EVOTELs’ RM and yield experts will be incorporated in your hotel management structure and operate as a part of your team taking on the responsibilities and duties of revenue management and business development. Working besides your executive management, we will be implementing best practices, proven techniques and the latest travel distribution developments.

Our Revenue Management Mission

Adopt a healthy market segmentation for the hotel
Assist with budgeting and develop a forecasting model adapted to the market segments
Increase revenue by stimulating demand and use existing demand for the destination
Push forward the hotel on potential distribution channels to enlarge the demand
Optimize direct sales and distribution via website and phone
Structure the pricing management
Set strategic pricing in terms of public and negotiated rates
Handle all revenue management tasks on a daily, weekly and monthly basis

Competitor Evaluation

We will study the main competitors of the hotel to assess their price positioning in relation to their products offering. EVOTEL will build a report comparing the strengths and weaknesses of the main competitors and the hotel. The report will aim at building the Price – Value relationship that the hotel can provide in front of its main competitors.

Distribution Bench-marking

We will evaluate the distribution of the main competitors: GDS, IDSs and off line through mystery calls. The study will look at promotion management, length of stay pricing per channels. The study will also look at the distribution management of the hotel, inventory availability management, rates availability management in periods of low to high demand. The benchmark study will look at the competitive strengths and weaknesses of the hotel and present an action plan, with a primary focus to contract the right distribution channels.

Price Bench-marking

We will benchmark and compare the pricing strategies of the main competitors and the hotel. The study will look at the public prices but will also try to pinpoint negotiated rates such as corporate rates. The study will look at a year period: day by day pricing by length of stay. The bench-marking will show how the hotel is priced competitively and create or revise the pricing grid.

Pricing Grid

Upon the benchmarking studies, EVOTEL will review the existing pricing grid or build a new one and recommend pricing strategies to stimulate the demand. Both public prices and negotiated rates with multiple length of stay will be assessed and recommended.

Demand Calendar

We will review the demand calendar, or create one, and analyze strength of demand day by day per period (with or without events), in view of day by day rate strategies.

Forecasting Model

We will build market segmentation for the hotel and create a forecasting model to ensure that existing demand for each individual segment will be targeted most effectively in terms of marketing, sales and pricing strategies.

Rate Strategy Sheet

We will develop monthly rate strategy sheets with the following objectives:

Day by day pricing strategy for one year will be shown (price value per length of stays day by day will be recommended)
Pricing strategy per channels of distribution
Yield strategies with L.O.S. restrictions on peak periods

Online Distribution Strategy

And don’t think for a moment this cannot be applied in your hotel property. With our revenue manager for hire team we manage a diverse portfolio of top performing hotel companies, ranging from independent boutique hotels, luxury design hotels, beach resorts, innovative hotel concepts, regional hotel firms, and even country side / rural hotels, modern budget hotels, camping sites and holiday parks.

Rate Loading

We will also review or build the rate loading and the rate management through all electronic distribution channels to ensure that all prices including corporate rates are correctly shown and bookable.

Meeting at the start of the project with first phase of assessment and meeting with the team
Final presentation meeting with the pricing strategies and tools

EVOTEL is an innovative hospitality management group, for a new breed of hoteliers.

Want to improve the top line revenue and bottom line profit of your hotel?

Bring in the experts!